{"id":640,"date":"2011-04-08T06:36:48","date_gmt":"2011-04-08T10:36:48","guid":{"rendered":"https:\/\/meetcontent.com\/?p=640"},"modified":"2017-04-19T23:58:37","modified_gmt":"2017-04-20T03:58:37","slug":"the-recipe-for-engagement","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/the-recipe-for-engagement\/","title":{"rendered":"The Recipe for Engagement"},"content":{"rendered":"<p>The ongoing challenge we face in creating content &#8212; whether it&#8217;s yet another alumni profile or a description of student life on campus &#8212; is to be compelling and engaging. But what does that really mean, and how can we meet this expectation? Copyblogger&#8217;s Brian Clark breaks the formula down to two components: meaning and fascination. The most effective content, he argues, has a balance of both. How do you strike that balance in your content? <\/p>\n<div class=\"bqwrap\">\n<blockquote><p>It\u2019s true that you can intrigue people with an overwhelming amount of relevant meaning, to the point that it becomes fascinating in and of itself. &#8230; The key to this type of engaging content is specificity. The more specific the value you promise and provide, the more fascinating people deem it.<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/www.copyblogger.com\/engaging-content\/\" title=\"The Two Essential Elements of Irresistible Content\">The Two Essential Elements of Irresistible Content<\/a> by Brian Clark, Copyblogger, April 7, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ongoing challenge we face in creating content &#8212; whether it&#8217;s yet another alumni profile or a description of student life on campus &#8212; is to be compelling and engaging. But what does that really mean, and how can we meet this expectation? Copyblogger&#8217;s Brian Clark breaks the formula down to two components: meaning and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[26],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Recipe for Engagement | Meet Content<\/title>\n<meta name=\"description\" content=\"Copyblogger&#039;s Brian Clark breaks the formula for compelling content down to two components: meaning and fascination.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/the-recipe-for-engagement\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/the-recipe-for-engagement\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/the-recipe-for-engagement\/\",\"name\":\"The Recipe for Engagement | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-04-08T10:36:48+00:00\",\"dateModified\":\"2017-04-20T03:58:37+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\"},\"description\":\"Copyblogger's Brian Clark breaks the formula for compelling content down to two components: meaning and fascination.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/the-recipe-for-engagement\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\",\"name\":\"Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"caption\":\"Georgy Cohen\"},\"description\":\"Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. 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