{"id":858,"date":"2011-04-28T06:27:20","date_gmt":"2011-04-28T10:27:20","guid":{"rendered":"https:\/\/meetcontent.com\/?p=858"},"modified":"2017-04-20T00:02:00","modified_gmt":"2017-04-20T04:02:00","slug":"how-to-hire-your-content-all-star","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/how-to-hire-your-content-all-star\/","title":{"rendered":"How to Hire Your Content All-Star"},"content":{"rendered":"<p>Are the budget purse strings loosening at your institution? Have you lobbied to get some of those newly available dollars thrown in the direction of improving content on your university\u2019s website? Yes? Excellent! Now, who to hire? This decision is made more challenging by the always-evolving nature of the web and the many hats we in the content world are often forced (or sometimes choose) to wear. But Ann Handley, co-author of \u201cContent Rules,\u201d recommends five core qualities to consider when hiring a content creator: training as a print or broadcast journalist, digital intuition, business acumen, an amateur passion and social DNA.<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>For many [marketers], things like <em>con\u00adtent cre\u00adator<\/em>, <em>writer <\/em>and <em>video\u00adg\u00adra\u00adpher <\/em>aren\u2019t busi\u00adness skills they\u2019ve tra\u00addi\u00adtion\u00adally needed or nurtured. So what should a busi\u00adness look for in a chief con\u00adtent officer\u2014the key per\u00adson respon\u00adsi\u00adble for cre\u00adat\u00ading, shar\u00ading and man\u00adag\u00ading con\u00adtent for your site?<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/labs.openviewpartners.com\/the-five-most-critical-things-to-look-for-in-a-content-hire\/\" title=\"The Five Most Critical Things to Look for in a Content Hire\" rel=\"nofollow\">The Five Most Critical Things to Look for in a Content Hire<\/a> by Ann Handley, OpenView Labs, Apr. 27, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are the budget purse strings loosening at your institution? Have you lobbied to get some of those newly available dollars thrown in the direction of improving content on your university\u2019s website? Yes? Excellent! Now, who to hire? This decision is made more challenging by the always-evolving nature of the web and the many hats we [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[26,22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Hire Your Content All-Star | Meet Content<\/title>\n<meta name=\"description\" content=\"Ann Handley, co-author of \u201cContent Rules,\u201d recommends five core qualities to consider when hiring a content creator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/how-to-hire-your-content-all-star\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/how-to-hire-your-content-all-star\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/how-to-hire-your-content-all-star\/\",\"name\":\"How to Hire Your Content All-Star | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-04-28T10:27:20+00:00\",\"dateModified\":\"2017-04-20T04:02:00+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\"},\"description\":\"Ann Handley, co-author of \u201cContent Rules,\u201d recommends five core qualities to consider when hiring a content creator.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/how-to-hire-your-content-all-star\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\",\"name\":\"Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"caption\":\"Georgy Cohen\"},\"description\":\"Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. 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