{"id":900,"date":"2011-04-29T07:14:39","date_gmt":"2011-04-29T11:14:39","guid":{"rendered":"https:\/\/meetcontent.com\/?p=900"},"modified":"2017-04-20T00:02:51","modified_gmt":"2017-04-20T04:02:51","slug":"packaging-is-more-important-than-content-without-context-that-is","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/packaging-is-more-important-than-content-without-context-that-is\/","title":{"rendered":"Packaging Is More Important Than Content (Without Context, That is)"},"content":{"rendered":"
A clever video by book publisher Dorling Kindersley, The Future of Publishing<\/a>, is the perfect conclusion to a week spent talking about transmedia storytelling<\/a> and content delivery<\/a>. If we’ve learned anything this week, it’s that context is key to creating relevant content and clear messaging. Oh, and books are dead and boring. Right?<\/p>\n \nThis is the end of publishing … we like to read
\nand
\nbooks are dead and boring
\nno longer can it be said that
\nwe like to read …<\/p>\n
\nno longer can it be said that
\nbooks are dead and boring
\nand
\nThis is the end of publishing\n<\/p><\/blockquote>\n<\/div>\n