{"id":900,"date":"2011-04-29T07:14:39","date_gmt":"2011-04-29T11:14:39","guid":{"rendered":"https:\/\/meetcontent.com\/?p=900"},"modified":"2017-04-20T00:02:51","modified_gmt":"2017-04-20T04:02:51","slug":"packaging-is-more-important-than-content-without-context-that-is","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/packaging-is-more-important-than-content-without-context-that-is\/","title":{"rendered":"Packaging Is More Important Than Content (Without Context, That is)"},"content":{"rendered":"

A clever video by book publisher Dorling Kindersley, The Future of Publishing<\/a>, is the perfect conclusion to a week spent talking about transmedia storytelling<\/a> and content delivery<\/a>. If we’ve learned anything this week, it’s that context is key to creating relevant content and clear messaging. Oh, and books are dead and boring. Right?<\/p>\n

\n

\nThis is the end of publishing
\nand
\nbooks are dead and boring
\nno longer can it be said that
\nwe like to read …<\/p>\n

… we like to read
\nno longer can it be said that
\nbooks are dead and boring
\nand
\nThis is the end of publishing\n<\/p><\/blockquote>\n<\/div>\n

Source:<\/strong> The Future of Publishing<\/a> by Dorling Kindersley, March 15, 2010<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"

A clever video by book publisher Dorling Kindersley, The Future of Publishing, is the perfect conclusion to a week spent talking about transmedia storytelling and content delivery. If we’ve learned anything this week, it’s that context is key to creating relevant content and clear messaging. Oh, and books are dead and boring. Right? This is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[52,31],"yoast_head":"\nPackaging Is More Important Than Content (Without Context, That is) | Meet Content<\/title>\n<meta name=\"description\" content=\"A clever video by book publisher Dorling Kindersley, The Future of Publishing, illustrates why context is key to creating relevant content and clear messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/packaging-is-more-important-than-content-without-context-that-is\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/packaging-is-more-important-than-content-without-context-that-is\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/packaging-is-more-important-than-content-without-context-that-is\/\",\"name\":\"Packaging Is More Important Than Content (Without Context, That is) | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-04-29T11:14:39+00:00\",\"dateModified\":\"2017-04-20T04:02:51+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\"},\"description\":\"A clever video by book publisher Dorling Kindersley, The Future of Publishing, illustrates why context is key to creating relevant content and clear messaging.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/packaging-is-more-important-than-content-without-context-that-is\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\",\"name\":\"Rick Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"caption\":\"Rick Allen\"},\"description\":\"Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. 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