{"id":913,"date":"2011-05-02T06:36:35","date_gmt":"2011-05-02T10:36:35","guid":{"rendered":"https:\/\/meetcontent.com\/?p=913"},"modified":"2017-04-20T00:02:55","modified_gmt":"2017-04-20T04:02:55","slug":"brand-on-the-run","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/brand-on-the-run\/","title":{"rendered":"Brand on the Run?"},"content":{"rendered":"<p>Does the social media landscape on your campus resemble the wild west? That is to say, does your institution lack coordination and consistency when it comes to branding? Boston University\u2019s Nathaniel Boyle &#8211; one of the panelists at our <a href=\"http:\/\/www.meetup.com\/Content-Strategy-NE\/events\/17390266\/\">Meet Content launch event tomorrow in Cambridge, Mass.<\/a> &#8211; details the BU approach to maintaining brand identity across various social media platforms.  <\/p>\n<div class=\"bqwrap\">\n<blockquote><p>These are your social media accounts, so please consider the social \u201cpersonality\u201d you want your aesthetic to convey. And don\u2019t be afraid to have fun!<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/blogs.bu.edu\/socialmedia\/2011\/04\/27\/maintaining-bus-brand-identity-standards-on-social-networks\/\" title=\"Maintaining BU\u2019s brand identity standards on social networks\" rel=\"nofollow\">Maintaining BU\u2019s brand identity standards on social networks<\/a> by Nathaniel Boyle, Social Media at BU, Apr. 27, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does the social media landscape on your campus resemble the wild west? That is to say, does your institution lack coordination and consistency when it comes to branding? Boston University\u2019s Nathaniel Boyle &#8211; one of the panelists at our Meet Content launch event tomorrow in Cambridge, Mass. &#8211; details the BU approach to maintaining brand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand on the Run? | Meet Content<\/title>\n<meta name=\"description\" content=\"Nathaniel Boyle shares the Boston University approach to maintaining brand identity standards across social networks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/brand-on-the-run\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/brand-on-the-run\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/brand-on-the-run\/\",\"name\":\"Brand on the Run? | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-05-02T10:36:35+00:00\",\"dateModified\":\"2017-04-20T04:02:55+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\"},\"description\":\"Nathaniel Boyle shares the Boston University approach to maintaining brand identity standards across social networks.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/brand-on-the-run\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\",\"name\":\"Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"caption\":\"Georgy Cohen\"},\"description\":\"Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. 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