Our Blog

Content Strategy: The Case for Collaboration

During our webinar last week, Georgy and I talked about content strategy as change management—how content strategy can provide a framework for making positive changes with your organization. While discussing the current unchanging landscape in higher ed, one issue that topped the list was collaboration. Really? We're Still Talking About Silos?   This week, a colleague said in a moment of exasperation, "When will we stop talking … [Read more...]

Covering Move-In: A Discussion

It's that time of the year again, when the sounds of rolling suitcases, idling car engines, greetings and goodbyes resonate across campus. That's right, for many of us, it's move-in time. In addition to returning students, we've got freshmen and transfer students arriving on campus, wide-eyed and wondering what the next few years will bring. Move-in presents a rich opportunity to create powerful content. There are many stories to be told -- … [Read more...]

A Content-First Approach to Your Events Calendar

Ah, the events calendar. One of the most ubiquitous components of a university website, and often one of the most confounding. From wrestling with feeds and technical configurations to simply getting people to use the darned thing, a calendar can be a headache. Time to schedule some Excedrin. With the right approach, though, that headache can become a valuable asset. An events calendar is not just a software application, after all—it’s a rich … [Read more...]

Leading Successful Editorial Meetings

Communication is hard. And when you think about higher ed, where we’ve got both central- and unit-level communications staff—each with their own stories, platforms, priorities, and staffing—it is really hard. The oft-invoked analogy is “herding cats,” and it certainly applies in this instance. So, we organize an editorial meeting, inviting all the top cats. Finally, we’ll bring order to the editorial chaos! But it’s not that simple. Our feline … [Read more...]

Content Rocks at HighEdWeb Arkansas

Last week, higher ed web professionals from the South, the Midwest and points beyond gathered in Little Rock, Arkansas, for the third annual HighEdWeb Arkansas regional conference. And the event, well, rocked. In particular, there were several sessions covering topics where content plays a vital role. We sat down with some of these speakers and asked them to share highlights from their talks. Community Engagement FTW Robin Smail, … [Read more...]