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SEO Copywriting for Content Contributors
Search engines such as Google are one of the primary ways people find our websites and the content they seek. As such, it’s very important to be mindful of search engine optimization (SEO) best practices so that we enable search engines — and the people using them — to find and discover our web content. People often consider SEO to be a content editing task — something you hand-off to [...]
Content Strategy and Web Development in Higher Ed
We can talk until we’re blue in the face about what makes for great web content, but those efforts would never make it online if not for our web developers. From content management systems to microsites blending multimedia and social media elements, they create the systems and interfaces that give our content function, traction and mobility. In my experience working on content-centric projects with web developers, I find that the [...]
The Future of Public Relations in Higher Ed
The field of public relations is in flux. Technology makes it easier for us to directly connect with our audiences. The barriers to creating content types beyond the press release are lower than ever before. And the social web has redefined everything we thought we knew about communication. Given this landscape, what is the role of a higher ed media relations professional in the 21st century? I think these changes [...]
Despite Facebook Changes, You Still Control Your Content
Here’s a poke for you: Facebook has changed everything—again. But this time, it has an even more significant impact on the way we use the ubiquitous social network to build community through content. Facebook Pages, the main platform for brands in Mark Zuckerberg’s universe, have gotten short shrift from the recent changes. Page content is noticeably missing from users’ news feeds, and as blogger Colin Alsheimer wrote, “The emphasis on [...]
The Fallacy of User-Centered Content
On Meet Content, we talk a lot about the importance of users’ needs. Last week Georgy discussed content as customer service, highlighting the need for our content to be helpful to users. Indeed, content is customer service! For web writing and content creation, I consider this the number one guideline: keep your audience in mind. What are their needs? Why are they visiting your website? Content can’t be useful if [...]