Our Blog

Case in Point: Content Strategy at N.C. State

Tim Jones

Learning the principles behind creating and sustaining effective web content is important, but it’s always helpful to see how someone else has put them into practice. With that in mind, we reached out to Tim Jones, executive creative director at North Carolina State University, to talk about how he is using content strategy at his institution. Jones came to content strategy through journalism, working as a newspaper reporter for almost a year … [Read more...]

Accessibility Considerations for Web Content

Accessibility word cloud

Our top concerns in planning web content should be our goals, message and audience. What are we saying, who are we saying it to, and why? But with regard to our audience, we also need to consider the “how.” What devices are they using the view the content? Do they have limitations in perceiving certain content, such as visual or rich media? How do we publish content in a way that makes it available to the full range of our audience? When … [Read more...]

Content With Purpose: Ready, Set, Action!

Movie slateboard

What defines quality content? Does it communicate clearly? Does it attract new users? Does it engage current users? It can and should do all those things, but to what end? Ultimately, content should inspire action. On Meet Content, we talk a lot about purposeful content — goal-driven content for users and publishers alike. I think that's an idea most people can buy into. However, when you start talking about user actions, content contributors … [Read more...]

What the… Files: Content and Content Strategy

Rubik's Cube

As with any field, the world of content has its fair share of jargon. And as we know, jargon can sometimes be an impediment to clear communication. So we decided that we wanted to look past the jargon and help people better understand the things we talk about on Meet Content. To that end, we would like to introduce the What The... Files (also known as WTF). Using a visual format with a more informal tone, we want to cut away the industry … [Read more...]