Our Blog

Meghan Casey’s Tips For Time-Stretched Content Managers

Don’t look now, but there’s a great new content strategy guide for content professionals in higher ed. Meghan Casey, lead content strategist at Brain Traffic, authored a practical guide for getting on track with content strategy: “The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right.” As her book just hit bookstores, we asked Meghan if she’d share some of her content strategy tips for our higher ed friends … [Read more...]

Ask Me Anything: How Can Higher Ed Use Reddit AMAs?

The following guest post was written by Ryan Morejon, social media community manager, and Angeline Evans, former digital media manager, at Florida International University. You never want to dive into a new social channel without a strategy just because it’s new or just for the sake of being there. That’s why, at first, we were hesitant to experiment with Reddit at Florida International University. For one, we didn’t know much about it, … [Read more...]

A Closer Look at Shorthand Visual Communications

Let's put ourselves in the shoes of one of our students. A graduating student, let's say. Perhaps their feelings are best represented like this: Or like this: (•_•) <)   )╯College /     \ \(•_•) (    (> is finally /    \ (•_•) <)    )> over. /   \ Or perhaps they would feel more like this: Why are we talking about GIFs, emoji, and ASCII art in a space where we typically discuss CMS workflows and … [Read more...]

Optimizing Your Content for the Social Feed

The following guest post was written by Mike Petroff, digital content strategist, Harvard University. Content strategy typically starts with planning for and managing content on your own website. Words, images, videos, and other elements all fit within your carefully constructed design. But, what happens when people discover your content in spaces like Facebook and Twitter? How can we prepare our content to visually stand out when it … [Read more...]

Storytelling with On-Brand News Content

News content plays a big role in higher ed marketing and communications. It takes center stage on our website homepages and many top landing pages — not to mention our email newsletters, alumni magazines, Twitter, Facebook and other social channels. We rely on it to maintain a timely, engaging web presence. Above all, we rely on news content to help tell our story. Yet how often do we consider what messages our news content is communicating and … [Read more...]