It’s no small feat to meaningfully communicate the functions of a multi-pronged unit to an audience of tens of thousands. But this campaign at the University of Toronto aims to do just that.
The purpose of Hello is to represent the complexity of the Division of Student Life in as concise and compact a form as possible and garner the attention of 60,000+ students on the University of Toronto St. George campus. Our major stakeholder is the Assistant Vice President, Student Life.
Scope of Work
- Brand messaging
- Communication plan
- Print brochure / magazine