The excitement of admitted students can generate a lot of energy. Why not channel it to your homepage? That’s what the University of South Carolina did with its #UofSCYes user-generated content campaign.
Our homepage changes regularly. We had to remove our homepage dedicated to the admissions deadline countdown, but wanted to keep the momentum going. We already have a ton of user-generated photos from Admission’s #UofSCYes campaign so we took those and developed an interactive homepage.
People involved in the project: Director of Digital Strategy and Brand Strategy; Web Developer; User Experience Designer; Content Strategist; Interactive Project Manager
Scope of Work