The excitement of admitted students can generate a lot of energy. Why not channel it to your homepage? That’s what the University of South Carolina did with its #UofSCYes user-generated content campaign.
-
Project: #UofSCYes Homepage for sc.edu Institution: University of South Carolina Target audience: Prospective students, parents, faculty, alumni Launch date: 12/01/2014 Submitted by: Amy Grace Wells, Content Strategist
Project Description
Our homepage changes regularly. We had to remove our homepage dedicated to the admissions deadline countdown, but wanted to keep the momentum going. We already have a ton of user-generated photos from Admission’s #UofSCYes campaign so we took those and developed an interactive homepage.
People involved in the project: Director of Digital Strategy and Brand Strategy; Web Developer; User Experience Designer; Content Strategist; Interactive Project Manager
Scope of Work
Page type
- Webpage
Content type
- Photo
- Interactive
- User-generated