Our faculty are so much more than syllabi and lists of publications—they are people, too, with stories and personalities of their own. AIU has chosen to celebrate these valued members of our university community with a different kind of video series.
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Project: Faculty Showcase Videos Institution: American InterContinental University (AIU) Target audience: Current students, prospective students Launch date: 01/28/2014 Submitted by: Allison Mortland, Manager of Social Media
Project Description
"We know our students really value learning from professors with real-life experience and expertise, so we selected a group of high-achieving faculty members to spotlight in a video series. But we wanted to take a different approach from typical faculty videos that focus on the institution – we wanted to spotlight the faculty’s own stories, experiences and personalities. The idea is for a student or prospective student to come away thinking, "This is the kind of person I’d like to learn from."
This communication is especially important since AIU is primarily an online university – these videos also offer an opportunity for our audience to feel a connection with our faculty and better understand how they will be able to connect and interact with their professors when learning online."
Scope of Work
Delivearbles
- Communication plan
- Brand messaging
Page type
- YouTube
Content type
- Video
