It’s no small feat to meaningfully communicate the functions of a multi-pronged unit to an audience of tens of thousands. But this campaign at the University of Toronto aims to do just that.
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Project: Hello Institution: University of Toronto, St. George campus Target audience: Staff, faculty, current students Launch date: 06/01/2015 Submitted by: Cheryl Ziegler Davison, Manager, Communications + IT Projects
Project Description
The purpose of Hello is to represent the complexity of the Division of Student Life in as concise and compact a form as possible and garner the attention of 60,000+ students on the University of Toronto St. George campus. Our major stakeholder is the Assistant Vice President, Student Life.
Scope of Work
Deliverables
- Brand messaging
- Communication plan
Page type
- Print brochure / magazine
Content type
- Text
