What may seem like a liability—opening up your homepage to user-submitted content one day per week—has been a boon for the University of Rochester, which has found a way to weave the university community into one of its highest level marketing platforms.
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Project: Photo Friday Institution: University of Rochester Target audience: Current students, prospective students, parents, faculty, staff, alumni Launch date: 09/30/2013 Submitted by: Lori Packer, Web Editor
Project Description
Goal: To show our primary homepage audience – prospective students and their parents – what life at the UofR looks like through the eyes of our current students, faculty, and alumni. Since 2009, 2,100 photos have been submitted by more than 900 people, 70% of whom are current students.
Scope of Work
Deliverables
- Content workflow
- Content guides
- Editorial calendar
Page type
- Webpage
- Facebook album
- Twitter posts
- Instagram posts
Content type
- Photo
- User-generated