Student on Oregon State University's racing team

Add Filmmaking Talent to Your Web Content Team

The following guest post was written by David Baker, Director of Web Communications at Oregon State University. David will be speaking at Confab Higher Ed in Atlanta, GA this November. Video content is a powerful tool for higher education marketing and communications. When done well, it can turn your brand into a channel and connect with your audience at an emotional level. Add technological … Keep reading »

New at Meet Content

The only way to be different is to be yourself.

Be Yourself: Embrace Authentic Content

In a recent post, Rob Engelsman talked about using students to create “authentic content” through social media. Indeed, this can be one of the greatest benefits of social media content. It's often raw and unfiltered (or less filtered). It's … Keep reading »

Disposable camera

Creating a Student Social Media Army at Ithaca College

The following guest post was written by Rob Engelsman, multimedia content specialist at Ithaca College. For me, one of the best parts of higher ed is getting to work with students. Involving them in your social media efforts to create authentic … Keep reading »

Francis Zablocki presenting at HighEdWeb 2011

Training: The Missing Element of Content Governance

When people think about content governance, they often think roles, responsibilities, workflow and documentation. But there's an element to content governance that is equally important and often overlooked: training. Content governance means … Keep reading »