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Content Strategy Glossary of Terms

I spend a lot of time in my work cleaning up jargon on college websites, which is why it pains me when I find myself using jargony content strategy terms. Yet, like other specialty web disciplines, content strategy has a number of specific guides, tools and processes to help us get our work done. Designers, developers, UX-ers, we all have them — and we need to be able to … Keep reading »

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Considerations for Special Higher Ed Content Types

We know many of the ways that higher ed communications is unique in practice from other industries—the quirks of the academic calendar, the diverse range of audiences, the intense politics, working under a knowledge-centric mission, and so on. … Keep reading »


Defining Target Audiences: Who Are We Talking To, Really?

When I ask higher ed web teams who their primary audience is, inevitably the answer is "prospective students." Makes sense, right? Since higher ed websites are such an important marketing tool, most people will agree prospective student is … Keep reading »

Amanda Costello

Talking Silos and More with Amanda Costello

The Mississippi River begins in Minnesota and snakes its away down to through Louisiana bayou and into the Gulf of Mexico. While it remains to be seen if she will take a riverboat, University of Minnesota content strategist Amanda Costello will make … Keep reading »