Mailboxes

Best Practices for Email Newsletter Content Planning

Everyone loves to prognosticate about the future of email, including whether or not anyone still reads it or if we’ll soon be able to check it via our refrigerators. For better or for worse, email remains a ubiquitous form of communication today. According to a July 2012 report by the McKinsey Global Institute, we spend 13 hours per week dealing with email. Thirteen … Keep reading »

New at Meet Content

Whiteboard brainstorming and planning.

Department-Level Content Strategy

The following guest post was written by Erin Martin, Web Communication Leader for the departments of Horticulture and Crop and Soil Science at Oregon State University. Last year, I scraped up enough funding to attend Confab Higher Ed, the inaugural … Keep reading »

Duplicate doors

Why Duplicate Content Is Bad for the Web

Among the countless content problems found on websites, one of the most egregious and commonly cited is duplicate content. Content strategists — not to mention search engine optimization (SEO) professionals — love to hate on duplicate content. As … Keep reading »

Hub and spoke

Reconsidering the Social Media Hub

One of my favorite projects when working at Tufts University was leading the creation of our social media hub, a custom-built page which hosted feeds from all of our social media accounts and served as an at-a-glance destination for campus social … Keep reading »