person taking a selfie photo

The Power of the First-Person Perspective

A lot has been said about “clickbait” content from sites like Upworthy, whose headlines tug on (some say exploit) emotions and curiosity to lure readers to their content. While I don’t feel as strongly about these headlines as many do, one type of headline that particularly grates on me is the faux first-person headline. For example: A News Team Follows Potential Models … Keep reading »

New at Meet Content

Mailboxes

Best Practices for Email Newsletter Content Planning

Everyone loves to prognosticate about the future of email, including whether or not anyone still reads it or if we’ll soon be able to check it via our refrigerators. For better or for worse, email remains a ubiquitous form of communication today. … Keep reading »

Whiteboard brainstorming and planning.

Department-Level Content Strategy

The following guest post was written by Erin Martin, Web Communication Leader for the departments of Horticulture and Crop and Soil Science at Oregon State University. Last year, I scraped up enough funding to attend Confab Higher Ed, the inaugural … Keep reading »

Duplicate doors

Why Duplicate Content Is Bad for the Web

Among the countless content problems found on websites, one of the most egregious and commonly cited is duplicate content. Content strategists — not to mention search engine optimization (SEO) professionals — love to hate on duplicate content. As … Keep reading »