A present for you

Some New Ways to Meet Content

By on February 14, 2012

It’s hard to believe that it’s almost been a year since we launched Meet Content. In that time, we’ve covered a wide array of topics — everything from inline links to infographics — and have had many enlightening and inspiring conversations with you about how we can keep making content better. To that end, we’d like to share a few new offerings from Meet Content that we hope will … Keep reading »

New at Meet Content

Long shadows

Going Long: The Role of Longform Web Content

By on February 9, 2012

With 140-character tweets and short, scannable web copy often top of mind, it can be difficult to think of a situation where we would willingly want to publish thousands of words. But longform content is carving out a significant niche in the … Keep reading »

Signpost in a field

Creating a Social Media Style Guide

By on January 30, 2012

Style guides are essential partners in the creation of effective content. They help ensure consistency of tone, voice, brand, spelling and grammar, giving our content credibility and value. Rick provided a great breakdown of the elements of editorial … Keep reading »

Typing out WWW

Evaluating the Mantra “Think Like a Publisher”

By on January 26, 2012

Over the last few years, a popular phrase has gained popularity in higher education as well as the broader community of web professionals: Think like a publisher and less like a marketer. This thinking is a backlash against outdated "push … Keep reading »