Add Filmmaking Talent to Your Web Content Team
By Guest author on May 9, 2013
The following guest post was written by David Baker, Director of Web Communications at Oregon State University. David will be speaking at Confab Higher Ed in Atlanta, GA this November. Video content is a powerful tool for higher education marketing and communications. When done well, it can turn your brand into a channel and connect with your audience at an emotional level. Add technological … Keep reading »
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Be Yourself: Embrace Authentic Content
By Rick Allen on April 18, 2013
In a recent post, Rob Engelsman talked about using students to create “authentic content” through social media. Indeed, this can be one of the greatest benefits of social media content. It's often raw and unfiltered (or less filtered). It's … Keep reading »

Creating a Student Social Media Army at Ithaca College
By Guest author on April 3, 2013
The following guest post was written by Rob Engelsman, multimedia content specialist at Ithaca College. For me, one of the best parts of higher ed is getting to work with students. Involving them in your social media efforts to create authentic … Keep reading »

Training: The Missing Element of Content Governance
By Rick Allen on March 26, 2013
When people think about content governance, they often think roles, responsibilities, workflow and documentation. But there's an element to content governance that is equally important and often overlooked: training. Content governance means … Keep reading »

