Rope being stretched

Meghan Casey’s Tips For Time-Stretched Content Managers

Don’t look now, but there’s a great new content strategy guide for content professionals in higher ed. Meghan Casey, lead content strategist at Brain Traffic, authored a practical guide for getting on track with content strategy: “The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right.” As her book just hit bookstores, we asked Meghan … Keep reading »

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Dr. Aileen Marty

Ask Me Anything: How Can Higher Ed Use Reddit AMAs?

The following guest post was written by Ryan Morejon, social media community manager, and Angeline Evans, former digital media manager, at Florida International University. You never want to dive into a new social channel without a strategy just … Keep reading »

Screen Shot 2014-12-23 at 11.03.55 PM

A Closer Look at Shorthand Visual Communications

Let's put ourselves in the shoes of one of our students. A graduating student, let's say. Perhaps their feelings are best represented like this: Or like this: (•_•) <)   )╯College /     \ \(•_•) (    (> is finally /   … Keep reading »

Facebook, on a mobile phone

Optimizing Your Content for the Social Feed

The following guest post was written by Mike Petroff, digital content strategist, Harvard University. Content strategy typically starts with planning for and managing content on your own website. Words, images, videos, and other elements all … Keep reading »