Research at Marquette on Medium

New Storytelling Platforms: Using Medium at Marquette

Own your story! It’s a common refrain of modern publishing. With so many great content tools at our disposal, we need not outsource the telling of our story to third-party media. One of my all-time favorite quotes, by former King’s College communicator Kyle Christie, sums it up nicely: Universities have an opportunity to leapfrog the mainstream media and explain our … Keep reading »

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Lego people

Planning Content Goals With Web Stakeholder Interviews

In an earlier post, we talked about using focus groups to better understand your web users' needs. But external web users are not the only type of users we need to understand in order to create valuable and purposeful content. To create web content … Keep reading »

Self-portrait

The Power of the First-Person Perspective

A lot has been said about “clickbait” content from sites like Upworthy, whose headlines tug on (some say exploit) emotions and curiosity to lure readers to their content. While I don’t feel as strongly about these headlines as many do, one type of … Keep reading »

Mailboxes

Best Practices for Email Newsletter Content Planning

Everyone loves to prognosticate about the future of email, including whether or not anyone still reads it or if we’ll soon be able to check it via our refrigerators. For better or for worse, email remains a ubiquitous form of communication today. … Keep reading »