Tim Jones

Case in Point: Content Strategy at N.C. State

By on May 8, 2012

Learning the principles behind creating and sustaining effective web content is important, but it’s always helpful to see how someone else has put them into practice. With that in mind, we reached out to Tim Jones, executive creative director at North Carolina State University, to talk about how he is using content strategy at his institution. Jones came to content strategy through … Keep reading »

New at Meet Content

Accessibility word cloud

Accessibility Considerations for Web Content

By on May 1, 2012

Our top concerns in planning web content should be our goals, message and audience. What are we saying, who are we saying it to, and why? But with regard to our audience, we also need to consider the “how.” What devices are they using the view … Keep reading »

Movie slateboard

Content With Purpose: Ready, Set, Action!

By on April 23, 2012

What defines quality content? Does it communicate clearly? Does it attract new users? Does it engage current users? It can and should do all those things, but to what end? Ultimately, content should inspire action. On Meet Content, we talk a lot … Keep reading »

Rubik's Cube

What the… Files: Content and Content Strategy

By on April 17, 2012

As with any field, the world of content has its fair share of jargon. And as we know, jargon can sometimes be an impediment to clear communication. So we decided that we wanted to look past the jargon and help people better understand the things … Keep reading »