Dr. Aileen Marty Reddit AMA

Ask Me Anything: How Can Higher Ed Use Reddit AMAs?

The following guest post was written by Ryan Morejon, social media community manager, and Angeline Evans, former digital media manager, at Florida International University. You never want to dive into a new social channel without a strategy just because it’s new or just for the sake of being there. That’s why, at first, we were hesitant to experiment with Reddit at … Keep reading »

New at Meet Content

Screen Shot 2014-12-23 at 11.03.55 PM

A Closer Look at Shorthand Visual Communications

Let's put ourselves in the shoes of one of our students. A graduating student, let's say. Perhaps their feelings are best represented like this: Or like this: (•_•) <)   )╯College /     \ \(•_•) (    (> is finally /   … Keep reading »

Facebook, on a mobile phone

Optimizing Your Content for the Social Feed

The following guest post was written by Mike Petroff, digital content strategist, Harvard University. Content strategy typically starts with planning for and managing content on your own website. Words, images, videos, and other elements all … Keep reading »

Does your news content tell the story you want to tell?

Storytelling with On-Brand News Content

News content plays a big role in higher ed marketing and communications. It takes center stage on our website homepages and many top landing pages — not to mention our email newsletters, alumni magazines, Twitter, Facebook and other social channels. … Keep reading »