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Defining Target Audiences: Who Are We Talking To, Really?

When I ask higher ed web teams who their primary audience is, inevitably the answer is "prospective students." Makes sense, right? Since higher ed websites are such an important marketing tool, most people will agree prospective student is an appropriate primary audience. Yet, when you navigate college websites, how well does content speak to this audience? And … Keep reading »

New at Meet Content

Amanda Costello

Talking Silos and More with Amanda Costello

The Mississippi River begins in Minnesota and snakes its away down to through Louisiana bayou and into the Gulf of Mexico. While it remains to be seen if she will take a riverboat, University of Minnesota content strategist Amanda Costello will make … Keep reading »

Meghan Casey

Meghan Casey’s Tips For Time-Stretched Content Managers

Don’t look now, but there’s a great new content strategy guide for content professionals in higher ed. Meghan Casey, lead content strategist at Brain Traffic, authored a practical guide for getting on track with content strategy: “The Content … Keep reading »

Dr. Aileen Marty

Ask Me Anything: How Can Higher Ed Use Reddit AMAs?

The following guest post was written by Ryan Morejon, social media community manager, and Angeline Evans, former digital media manager, at Florida International University. You never want to dive into a new social channel without a strategy just … Keep reading »