Our Blog
Case in Point: Content Strategy at N.C. State
Learning the principles behind creating and sustaining effective web content is important, but it’s always helpful to see how someone else has put them into practice. With that in mind, we reached out to Tim Jones, executive creative director at North Carolina State University, to talk about how he is using content strategy at his institution. Jones came to content strategy through journalism, working as a newspaper reporter for almost [...]
Accessibility Considerations for Web Content
Our top concerns in planning web content should be our goals, message and audience. What are we saying, who are we saying it to, and why? But with regard to our audience, we also need to consider the “how.” What devices are they using the view the content? Do they have limitations in perceiving certain content, such as visual or rich media? How do we publish content in a way [...]
Content With Purpose: Ready, Set, Action!
What defines quality content? Does it communicate clearly? Does it attract new users? Does it engage current users? It can and should do all those things, but to what end? Ultimately, content should inspire action. On Meet Content, we talk a lot about purposeful content — goal-driven content for users and publishers alike. I think that’s an idea most people can buy into. However, when you start talking about user [...]
What the… Files: Content and Content Strategy
As with any field, the world of content has its fair share of jargon. And as we know, jargon can sometimes be an impediment to clear communication. So we decided that we wanted to look past the jargon and help people better understand the things we talk about on Meet Content. To that end, we would like to introduce the What The… Files (also known as WTF). Using a visual [...]
Structured Content: An Overview
When we create content—whether it’s a tweet, a blog post or a program description—we can no longer anticipate the default experience to be the desktop web browser. Our content is going places—sometimes places we can’t predict. It could be an iPhone, a Kindle, even a Nintendo Wii. As it is dispatched to digital corners far and wide, is it equipped to do its job, no matter the context? Will content [...]