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Home > Archives for Georgy Cohen

Georgy Cohen

We Blog About Headlines. What Comes Next Will Amaze You

By Georgy Cohen on January 21, 2014

Dewey Defeats Truman headline

My first job out of college was working for the Boston Globe’s website, which afforded me the opportunity to write a lot of headlines. Perhaps the best (or worst) headline I ever wrote, after a Boston Celtics victory, was “Pierce nets 40 as Celtics pierce Nets.” Clever, eh? “Clever” could be an apt description for many headlines you read. The goal of the headline is to tell … [Read more...] about We Blog About Headlines. What Comes Next Will Amaze You

Content Strategy as Problem Solving

By Georgy Cohen on December 17, 2013

Anime figurine and linear algebra text

How many times has someone come to you and asked, “Can you make me a video?” or “Can you help me create this email newsletter?” or “We need a website, can you do this?” What do these requests have in common? In each instance, the requestor is leading with the solution, rather than articulating the problem. You might ask, why a video? What are you trying to communicate, … [Read more...] about Content Strategy as Problem Solving

Respect Your Audience With Readable Content

By Georgy Cohen on September 16, 2013

Reading glasses on top of an iPad

Recently, I was reviewing a website and came across a page geared toward international students. Reading the copy, I realized English would not be the first language for the target audience. Immediately, I felt my brain shift into a different gear. Beyond assessing the value of the content, I began closely scrutinizing diction and syntax. How many syllables in this word? … [Read more...] about Respect Your Audience With Readable Content

Results: A Look at Content Strategy in Higher Education

By Georgy Cohen on August 20, 2013

Lego explorer figure with magnifying glass

Last month, we opened up our inaugural survey looking at content strategy in higher education. The goal of the survey was to gauge exactly how content strategy is practiced in higher ed. Thanks to 130 of you, we have a lot of information to help tell that story. Here, we present the results from the survey, with some commentary of our own—but we’d love to hear your … [Read more...] about Results: A Look at Content Strategy in Higher Education

Content Strategist Job Descriptions in Higher Ed

By Georgy Cohen on August 8, 2013

"Help Wanted" sign

From conversations with our peers and an occasional scan of the job boards, we observe that more universities are beginning to hire content strategists. This is great news! It means that administrators and senior leaders are recognizing the value of their web content and the work required to manage it well—and hiring accordingly. But what should go into that job description? … [Read more...] about Content Strategist Job Descriptions in Higher Ed

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Meet Content Owner and Co-Founder. Likes em dashes and strong coffee.

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