An editorial calendar is invaluable in ensuring up-to-date, well-organized, on-task content. But to make it work, you can't just use an Excel template you found via Google and call it a day. An effective editorial calendar, says Brain Traffic's Melissa Rach, has to be customized to match both the purpose and the prioritized particulars of your content. While it requires a bit … [Read more...] about Save the Date
editorial planning
Elements of Editorial Style for the Web
Last week, while sitting at Starbucks, I overheard a guy tell his friend, "Making websites is so easy these days. You just buy a template and move text around." I joked with Georgy about asking the guy to do a Meet Content guest post on "Cut-and-Paste Content Strategy." Although most people don't describe the process as being that easy, many do have an … [Read more...] about Elements of Editorial Style for the Web
Building a Campus Content Group—In the Wild West
Many of us work at institutions without top-down content strategy and may be “lone rangers” when it comes to content at our respective schools or departments. It can even be lonely at the top (a.k.a. central administration) if we’re not in the loop with others around campus. But if we look beyond our own dusty saloons, we’ll see many folks just like us, trying to bring the rule … [Read more...] about Building a Campus Content Group—In the Wild West
Aligning Content Online and Offline
Traditionally, we have viewed offline and online experiences as two separate things — complementary, perhaps, but separate. Today, the distinctions between physical and digital are dissolving — campus events are experienced both from the audience and via the hashtag — revealing themselves to be two sides of the same experience. This begs the tough question: Are we aligned? … [Read more...] about Aligning Content Online and Offline
Why Should We Care About Your Twitter Account?
One of the things we've learned about managing social media is that the sooner you begin planning your social media content strategy by asking "why?" the better off your plan will be in the long run. But while we may have done a good job of answering the "why?" question internally, have we done a good job of answering our audience's "why?" question: Why should I follow you? … [Read more...] about Why Should We Care About Your Twitter Account?