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Home > Archives for web writing

web writing

Communicate Clearly With Less Content

By Rick Allen on December 7, 2011

Too much content hinders communication

I love content, but nothing gets me pumped more than cutting it. Crop. Delete. Remove. Archive. Why? Because the road to clear communication often leads to less content, not more. The purpose of content is to communicate. For higher ed web professionals, it's easy to lose sight of this. Many people are responsible for constantly creating content — new blog posts, twitter … [Read more...] about Communicate Clearly With Less Content

SEO Copywriting for Content Contributors

By Rick Allen on October 27, 2011

Lead the way with findable content.

Search engines such as Google are one of the primary ways people find our websites and the content they seek. As such, it's very important to be mindful of search engine optimization (SEO) best practices so that we enable search engines — and the people using them — to find and discover our web content. People often consider SEO to be a content editing task — something you … [Read more...] about SEO Copywriting for Content Contributors

Back to Basics

By Georgy Cohen on October 3, 2011

Picture this: fresh haircut, new outfit, big date... and you’ve got spinach caught between your teeth. Kind of ruins the mood, doesn’t it? That’s what it’s like when a typo or other grammatical miscue ruins otherwise well-planned and well-executed content. Davina Y. Gould, director of publications and online communications at Stetson University College of Law, reminds us of … [Read more...] about Back to Basics

Elements of Editorial Style for the Web

By Rick Allen on August 4, 2011

An editorial style guide is a tool. Make it useful.

Last week, while sitting at Starbucks, I overheard a guy tell his friend, "Making websites is so easy these days. You just buy a template and move text around." I joked with Georgy about asking the guy to do a Meet Content guest post on "Cut-and-Paste Content Strategy." Although most people don't describe the process as being that easy, many do have an … [Read more...] about Elements of Editorial Style for the Web

On-Brand SEO Keywords for Meaningful Search

By Rick Allen on July 20, 2011

Are your SEO keywords meaningful?

Search engine optimization (SEO) is an essential component of content strategy. If audiences can't easily find or discover your content through search, its value and usefulness is diminished. We need to understand the words our audiences associate with our content so that we can cater to their search habits with relevant keywords. This is a fundamental task for SEO. However, … [Read more...] about On-Brand SEO Keywords for Meaningful Search

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Rick Allen

Meet Content Owner and Co-Founder. Likes em dashes and strong coffee.

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