The most important communications plans at our universities are the ones we hope we never have to use. These are our plans for crisis communications, to be activated when a threat is posed to the health and safety of our campus community. Nowadays, these plans revolve heavily around electronic communications. Many universities shifted their crisis communications planning … [Read more...] about A Content Strategy Approach to Online Crisis Communications (Part One)
Content Strategy Aid for Financial Aid
For students and their families, financial aid is potentially one of the biggest sources of stress and concern. If we can make any aspect of this complex process easier, we should -- and that includes the web experience. At this year's eduWeb conference, J. Todd Bennett and Adam Forrand of decimal152 broke down the process they went through to overhaul the Ithaca College … [Read more...] about Content Strategy Aid for Financial Aid
What .edu Can Learn From .gov
In the web world, higher ed is often compared to government, and the comparison is not always flattering -- crippling bureaucracy, committee hell, lack of funds and resources, the list goes on. So it is heartening to learn that smart content strategy can be achieved in the .gov domain. Erin Scime of HUGE recently detailed her work on the redesign of the Department of … [Read more...] about What .edu Can Learn From .gov
Developing a Progressive, Multiplatform Content Strategy
As web communicators, we operate in a multiplatform world, and our content strategies have to take that into account. Often, however, due to lack of resources, time or a sense of how we might use a particular channel, we don’t dive into all platforms at once. Josh Cole from Tippingpoint Labs says that we should account for this growth over time, but that we can also plan that … [Read more...] about Developing a Progressive, Multiplatform Content Strategy
New Semester, New (Awesome) Content
Soon, the quiet in the halls will yield to chatter and footsteps. The lines at the campus food court will become exponentially longer, and the frisbee will resume its flight path over the quad. That's right: students. They're baaaack. Or they will be soon, anyway. So how do we plan content to herald this annual rite? There are many aspects to the beginning of the academic … [Read more...] about New Semester, New (Awesome) Content