A Business Case for Higher Ed Content

Higher ed is often troubled by talk of business objectives when it comes to web content. How can we make a business case for content if we’re not a business? But, it’s an important question to answer if you want to gain support for quality content and demonstrate value.

Content strategist Colleen Jones tackled this topic in a recent blog post, offering advice on pairing content to cost savings and results. Business or not, a business case for content is smart.

A business case for content is critical, even if you’re not a business. When you take time now to connect your content efforts to saving costs or getting results, you’ll save time—and a lot of hassle—later. And, you might get recognized far beyond what you could imagine.

Source: Can You Make a Business Case for Content If You’re Not a Business? by Colleen Jones, Nov. 12, 2011.

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About Rick Allen

Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. As principal of ePublish Media, Inc, a web publishing and content strategy consultancy in Boston, Mass., Rick works with knowledge-centric organizations to create and sustain effective web content. Keep going »

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