Success with Student-Generated Content

Student-generated content sounds like a great idea–it’ll be authentic, passionate and uniquely voiced. However, making it happen—and happen well—is easier said than done. Communications consultant Liz Allen recently kicked off a series of blog posts on how to integrate student-generated content into our web communications, particularly social media.
In her most recent post, she talks about how to find student contributors who we can rely on to deliver quality content.

One of the goals of working with students is creating and fostering a relationship with your audiences. The student workers you select should be personable – not only online, but in person. Find students who would be great to take to an event for alumni, donors or admissions.

Source: Student Generated Content: Part Two by Liz Allen, Adaptivate, May 4, 2011

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About Georgy Cohen

Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. Prior to OHO, she worked with a range of higher ed institutions, including stints at Tufts University and Suffolk University and as an independent consultant, on content strategy and digital communication initiatives. Keep going »

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