• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Hire Us
  • Meet Us
  • Contact Us
  • Subscribe

Meet Content

Empowering higher education to create and sustain web content that works

  • Blog
  • Library
  • Showcase
  • Analysis
  • Branding
  • Communications
  • Creation
  • Governance
  • Strategy
  • Usability
Home > Archives for content creation

content creation

The Rebirth of Email Newsletters

By Georgy Cohen on October 26, 2015

The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, friends, I am talking about email. Email is experiencing a renaissance thanks in large part to a surge of popular newsletter products, whether it is the personal newsletter of a respected writer or a clever newsletter product written in a distinctively … [Read more...] about The Rebirth of Email Newsletters

Defining Target Audiences: Who Are We Talking To, Really?

By Rick Allen on July 28, 2015

When I ask higher ed web teams who their primary audience is, inevitably the answer is "prospective students." Makes sense, right? Since higher ed websites are such an important marketing tool, most people will agree prospective student is an appropriate primary audience. Yet, when you navigate college websites, how well does content speak to this audience? And what … [Read more...] about Defining Target Audiences: Who Are We Talking To, Really?

Meghan Casey’s Tips For Time-Stretched Content Managers

By Rick Allen and Georgy Cohen on June 29, 2015

Meghan Casey

Don’t look now, but there’s a great new content strategy guide for content professionals in higher ed. Meghan Casey, lead content strategist at Brain Traffic, authored a practical guide for getting on track with content strategy: “The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right.” As her book just hit bookstores, we asked Meghan if … [Read more...] about Meghan Casey’s Tips For Time-Stretched Content Managers

A Closer Look at Shorthand Visual Communications

By Georgy Cohen on January 12, 2015

Let's put ourselves in the shoes of one of our students. A graduating student, let's say. Perhaps their feelings are best represented like this: Or like this: (•_•) <)   )╯College /     \ \(•_•) (    (> is finally /    \ (•_•) <)    )> over. /   \ Or perhaps they would feel more like this: Why are we talking about GIFs, emoji, and … [Read more...] about A Closer Look at Shorthand Visual Communications

Storytelling with On-Brand News Content

By Rick Allen on November 24, 2014

News content plays a big role in higher ed marketing and communications. It takes center stage on our website homepages and many top landing pages — not to mention our email newsletters, alumni magazines, Twitter, Facebook and other social channels. We rely on it to maintain a timely, engaging web presence. Above all, we rely on news content to help tell our story. Yet how … [Read more...] about Storytelling with On-Brand News Content

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 14
  • Go to Next Page »

Primary Sidebar

Don't miss a thing. Subscribe!

Hire Us

Is content getting you down? Hire us to rein it in. We’d love to work with you!

Our services »

Meet Content Monthly Newsletter

Discover ideas, discussions and resources to help you get the most out of your content. Once a month, in your inbox!

Get it »

Our Library

  • Articles
  • Blogs
  • Books
  • Graphics
  • Presentations
  • Videos

Meet Content on…

  • Twitter
  • LinkedIn
  • Facebook
  • Storify
  • YouTube

Footer

Rick Allen

Meet Content Owner and Co-Founder. Likes em dashes and strong coffee.

If you dig useful, usable content, hit him up!

Recent Posts

  • Navigating Business School Websites
  • The Rebirth of Email Newsletters
  • Content Strategy Glossary of Terms

Looking for something?

© 2023 Meet Content LLC. Designed by EPUBLISH MEDIA, INC.