It’s that time of year when flat hats and long robes are the height of fashion. That’s right, commencement is just around the corner. If you’re like me and coming up on your seventh straight commencement, it can be tempting to fall back on the conventional, tried-and-true approach. But this year, why not try something new? After all, commencement is a milestone that engages … [Read more...] about Refresh Your Commencement Coverage with Compelling Content
content creation
Web Writing Guidelines for Content Contributors
As web professionals, we owe a lot to our content contributors. Your college website has tons of content, and no one person can do it all. The more you enable content contributors to write for your site (supported, of course, by a thorough editorial process), the closer you will be to your shared goal of creating great content. Here are some web writing guidelines to help make … [Read more...] about Web Writing Guidelines for Content Contributors
A Simple Test for On-Brand Content
People typically associate branding with visual identity. But what about content? How often do you consider whether content is effectively on-brand? Do you consider your brand when writing articles, blog posts and tweets? What about when taking photos or creating videos, podcasts and presentations? On Fast Company, Martin Lindstrom challenges people to test their brand by … [Read more...] about A Simple Test for On-Brand Content
13 Tips for a Good Interview (and Thus, a Great Story)
Sometimes, finding a good story isn’t the problem. You could be innocently sitting at your desk, sneaking in a play on Facebook Scrabble, when you get a new email. Why, it’s from the academic dean, and he just wanted to let you know about this student who is not only first chair trombone in the local symphony orchestra, but has also not allowed a goal in net all season as the … [Read more...] about 13 Tips for a Good Interview (and Thus, a Great Story)
The Recipe for Engagement
The ongoing challenge we face in creating content -- whether it's yet another alumni profile or a description of student life on campus -- is to be compelling and engaging. But what does that really mean, and how can we meet this expectation? Copyblogger's Brian Clark breaks the formula down to two components: meaning and fascination. The most effective content, he argues, has … [Read more...] about The Recipe for Engagement