While user-generated content is not a magic bullet for an effective content strategy, it is pretty nice to have in the arsenal. But what actually makes user-generated content work? As content marketing expert Joe Pulizzi explains, using LEGO as an example, the most fundamental building block for successful user-generated content is passion—when people love you so … [Read more...] about Talk About the Passion
content marketing
Are We Talking Content Strategy or Content Marketing?
Content strategy and content marketing are often used interchangeably when in fact they're distinct practices. I don't like to get hung up on titles—it's more important that the content work gets done than properly labeling the job—but it confuses the work required when these terms are merged. On the iMedia Connection blog, Rebecca Lieb offers some clear distinctions regarding … [Read more...] about Are We Talking Content Strategy or Content Marketing?