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Home > Archives for relationship management

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Power to the People at Confab Higher Ed

By Rick Allen and Georgy Cohen on November 19, 2013

Confab Higher Ed audience

What happens when you bring more than 350 higher ed content professionals together? Amazing things — lots of knowledge sharing, a renewed sense of purpose, and a Bill Murray sighting. Confab Higher Ed, held November 11-12 in Atlanta, Georgia, has come to pass. But those who attended the inaugural event are still chewing on all the food for thought shared by speakers and … [Read more...] about Power to the People at Confab Higher Ed

A Higher Ed Content Strategist Survival Guide

By Guest author on August 22, 2013

Life saver

The following guest post was written by Lisa Maria Martin, a content strategist and information architect in higher ed. Lisa Maria will be speaking at Confab Higher Ed in Atlanta, GA this November. I’ve spent time in academia, and I’ve spent time in content strategy, but never before had I mixed the two. Then, last winter, I began working at a large, private university, … [Read more...] about A Higher Ed Content Strategist Survival Guide

Improv and Content Strategy

By Guest author on July 18, 2013

Tina Fey's "Bossypants" with books content strategy books.

The following guest post was written by Amanda Costello, Lead Content Strategist at the University of Minnesota, College of Education and Human Development. Collaboration and listening are at the heart of both improv comedy and content strategy. You might have seen improv on stage or on “Whose Line Is It Anyway?” In improv, while it doesn’t hurt to have a mind stuffed … [Read more...] about Improv and Content Strategy

Higher Ed Takeaways From Confab Minneapolis 2013

By Rick Allen on June 11, 2013

Kristina Halvorson at Confab Minneapolis 2013.

Last week, I attended Confab Minneapolis 2013. And it rocked. I was joined by an international community of content professionals to challenge our thinking and help advance the evolving discipline of content strategy. We also enjoyed a lot of cake. As in past years, the higher ed community was well represented. If you missed the event, don’t fret. Confab Higher Ed has yet to … [Read more...] about Higher Ed Takeaways From Confab Minneapolis 2013

How to Activate Faculty to Fuel Your Content

By Guest author on May 29, 2013

Colorado Technical University faculty bloggers

The following guest post was written by Katy Zimmerman, Content Strategist at Colorado Technical University. What if I told you that you have a team of expert writers at your disposal? It’s true. Content professionals in higher education are sitting on a potential gold mine of untapped authors. University faculty are subject-matter experts in their field, and many also have … [Read more...] about How to Activate Faculty to Fuel Your Content

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