• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Hire Us
  • Meet Us
  • Contact Us
  • Subscribe

Meet Content

Empowering higher education to create and sustain web content that works

  • Blog
  • Library
  • Showcase
  • Analysis
  • Branding
  • Communications
  • Creation
  • Governance
  • Strategy
  • Usability
Home > Archives for web writing

web writing

Respect Your Audience With Readable Content

By Georgy Cohen on September 16, 2013

Reading glasses on top of an iPad

Recently, I was reviewing a website and came across a page geared toward international students. Reading the copy, I realized English would not be the first language for the target audience. Immediately, I felt my brain shift into a different gear. Beyond assessing the value of the content, I began closely scrutinizing diction and syntax. How many syllables in this word? … [Read more...] about Respect Your Audience With Readable Content

Be Yourself: Embrace Authentic Content

By Rick Allen on April 18, 2013

In a recent post, Rob Engelsman talked about using students to create “authentic content” through social media. Indeed, this can be one of the greatest benefits of social media content. It's often raw and unfiltered (or less filtered). It's “authentic.” However, authentic content is not reserved for social media. In fact, all content should be authentic. But why is … [Read more...] about Be Yourself: Embrace Authentic Content

Content Worksheets for Editorial Workflow

By Rick Allen on February 13, 2013

Folder bin

For web professionals in higher ed, keeping content up to date is an uphill battle. Regardless of the size of your institution, as a content professional you still have to deal with numerous subject matter experts, content contributors, editors, approvers, and publishers. Content has a shelf life, and without processes for maintaining it, it can quickly become ROT. Editorial … [Read more...] about Content Worksheets for Editorial Workflow

Content With Purpose: Ready, Set, Action!

By Rick Allen on April 23, 2012

Movie slateboard

What defines quality content? Does it communicate clearly? Does it attract new users? Does it engage current users? It can and should do all those things, but to what end? Ultimately, content should inspire action. On Meet Content, we talk a lot about purposeful content — goal-driven content for users and publishers alike. I think that's an idea most people can buy into. … [Read more...] about Content With Purpose: Ready, Set, Action!

Going Long: The Role of Longform Web Content

By Georgy Cohen on February 9, 2012

Long shadows

With 140-character tweets and short, scannable web copy often top of mind, it can be difficult to think of a situation where we would willingly want to publish thousands of words. But longform content is carving out a significant niche in the habits of online content consumers, as evidenced by trends in journalism and ebook publishing. In higher ed, there are opportunities … [Read more...] about Going Long: The Role of Longform Web Content

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Go to Next Page »

Primary Sidebar

Don't miss a thing. Subscribe!

Hire Us

Is content getting you down? Hire us to rein it in. We’d love to work with you!

Our services »

Meet Content Monthly Newsletter

Discover ideas, discussions and resources to help you get the most out of your content. Once a month, in your inbox!

Get it »

Our Library

  • Articles
  • Blogs
  • Books
  • Graphics
  • Presentations
  • Videos

Meet Content on…

  • Twitter
  • LinkedIn
  • Facebook
  • Storify
  • YouTube

Footer

Rick Allen

Meet Content Owner and Co-Founder. Likes em dashes and strong coffee.

If you dig useful, usable content, hit him up!

Recent Posts

  • Navigating Business School Websites
  • The Rebirth of Email Newsletters
  • Content Strategy Glossary of Terms

Looking for something?

© 2023 Meet Content LLC. Designed by EPUBLISH MEDIA, INC.