Is Your Web Content Ready to Go or Is It Stuck at Home?

On CMSWire, Ahava Leibtag talks about how user scenarios help plan for useful mobile content—an increasingly important topic for higher education. The question is no longer just why are people accessing our website but also how, when and where?

A major part of content strategy is defining your users so you can help them accomplish their tasks more easily. When you define your users and what they care about, how they might behave on a website changes when you consider their behavior in a mobile environment.

Source: Mobile Content Strategy: Creating User Scenarios by Ahava Leibtag, CMSWire, March 28, 2011

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About Rick Allen

Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. As principal of ePublish Media, Inc, a web publishing and content strategy consultancy in Boston, Mass., Rick works with knowledge-centric organizations to create and sustain effective web content. Keep going »

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