In higher ed, any content worth its salt is going to convey some sense of the life on campus, whether it's student experience and an active research community. And that sense of life often boils down to people and their stories. Who are the people—real people, mind you, not stock photos and composite sketches—who make our campuses come alive? We can tell these … [Read more...] about The People That You Meet Each Day
A Little More Conversation
Last week, I saw this great tweet by the University of Kentucky's Jeana Clark: @markgr IA = the building/rooms/floorplan. UX = Hospitality in the building.— jeana (@jeana_with_a_j) May 2, 2012 So, if UX is hospitality, how do we express that hospitality? In a hotel, hospitality may be conveyed in part through tone of voice, manner, the questions we ask and … [Read more...] about A Little More Conversation
Case in Point: Content Strategy at N.C. State
Learning the principles behind creating and sustaining effective web content is important, but it’s always helpful to see how someone else has put them into practice. With that in mind, we reached out to Tim Jones, executive creative director at North Carolina State University, to talk about how he is using content strategy at his institution. Jones came to content strategy … [Read more...] about Case in Point: Content Strategy at N.C. State
Nimble Content Development
Much content development in higher ed happens in giant leaps -- major news channel launches, 18-month website redesigns, expansive social media campaigns, you name it. A big rollout can mean big impact, but it also means big resources and, potentially, big failure if we haven't done our due diligence. In the field of software development, there is an increasingly popular … [Read more...] about Nimble Content Development
Accessibility Considerations for Web Content
Our top concerns in planning web content should be our goals, message and audience. What are we saying, who are we saying it to, and why? But with regard to our audience, we also need to consider the “how.” What devices are they using the view the content? Do they have limitations in perceiving certain content, such as visual or rich media? How do we publish content in a way … [Read more...] about Accessibility Considerations for Web Content