Earlier this year, we wrote about the value of building a community around photo content with Instagram. Since then, a lot has happened, including Instagram's availability on the Android platform and a small chunk of change from a guy named Mark. But the promise of Instagram as a tool for creating a sense community through shared visual experiences remains. Nick DeNardis … [Read more...] about Instant Karma
Of Content and Code
I am a big fan of imploring content folks to walk across the office and get to know their web developers. The more we understand the complementary disciplines in our field and seek out smart partnerships, the better off our web experiences (and our users) will be. (Our post last year about the relationship between content strategy and web development got at some of these … [Read more...] about Of Content and Code
Don’t Forget the Fundamentals
Last fall, we interviewed some smart people about the future of public relations in higher ed. (This Thursday, one of those people, Andrew Careaga, will discuss the topic further as a guest on Higher Ed Live.) But while much about how we practice public relations and media relations in higher ed keeps evolving at a rapid pace, there are certain fundamentals that remain … [Read more...] about Don’t Forget the Fundamentals
What the… Files: Content and Content Strategy
As with any field, the world of content has its fair share of jargon. And as we know, jargon can sometimes be an impediment to clear communication. So we decided that we wanted to look past the jargon and help people better understand the things we talk about on Meet Content. To that end, we would like to introduce the What The... Files (also known as WTF). Using a visual … [Read more...] about What the… Files: Content and Content Strategy
A New Content Creation Strategy: More Tanks
The Oatmeal often says things like no one else can, and this latest comic, decrying Facebook likebaiting and other "marketing douchebaggery," is no different. (Though it does remind us of Patrick Powers' insights from last fall about how no matter what changes Facebook throws our way, it's more important than ever to share awesome content.) So go read the comic. And then … [Read more...] about A New Content Creation Strategy: More Tanks