We commonly associate web analytics (including Google Analytics) with web governance and measurement, using it to evaluate content performance and user interaction post website launch. But web analytics can do more than report progress: it can inform process. A lot of content work happens before we have a governance plan in place, including content research and discovery. We … [Read more...] about Web Analytics for Content Planning
content strategy
The Future of Content Strategy In Five Minutes
Last week I attended and had the pleasure of speaking at the Content Strategy Forum in London. It was an amazing conference chock-full of web content professionals helping to move the industry forward. One of my favorite moments of the event was a series of "lightning talks"—by Shelly Wilson, Matthew Grocki, Nicole Jones, and Sara … [Read more...] about The Future of Content Strategy In Five Minutes
A Content Strategy Approach to Online Crisis Communications (Part One)
The most important communications plans at our universities are the ones we hope we never have to use. These are our plans for crisis communications, to be activated when a threat is posed to the health and safety of our campus community. Nowadays, these plans revolve heavily around electronic communications. Many universities shifted their crisis communications planning … [Read more...] about A Content Strategy Approach to Online Crisis Communications (Part One)
Content Strategy Aid for Financial Aid
For students and their families, financial aid is potentially one of the biggest sources of stress and concern. If we can make any aspect of this complex process easier, we should -- and that includes the web experience. At this year's eduWeb conference, J. Todd Bennett and Adam Forrand of decimal152 broke down the process they went through to overhaul the Ithaca College … [Read more...] about Content Strategy Aid for Financial Aid
What .edu Can Learn From .gov
In the web world, higher ed is often compared to government, and the comparison is not always flattering -- crippling bureaucracy, committee hell, lack of funds and resources, the list goes on. So it is heartening to learn that smart content strategy can be achieved in the .gov domain. Erin Scime of HUGE recently detailed her work on the redesign of the Department of … [Read more...] about What .edu Can Learn From .gov