The best website navigation systems appear so straightforward that you don't think twice about how to use them. Like using a door handle to open a door. But often behind this simplicity is a complex information architecture. Navigation menus reflect this structure and communicate to our visitors how content is organized and prioritized. Beyond helping web visitors … [Read more...] about Navigating Business School Websites
Future: Perfect! Tense?
Content is on the move! The web has been unleashed from the desktop browser, and content is spilling out onto a host of devices and consumption contexts. However, we're not always preparing our content to embrace this brave new world effectively. As with all things, a little structure is necessary to make the best of things. After HighEdWeb 2011, we called out a couple of … [Read more...] about Future: Perfect! Tense?
Going Long: The Role of Longform Web Content
With 140-character tweets and short, scannable web copy often top of mind, it can be difficult to think of a situation where we would willingly want to publish thousands of words. But longform content is carving out a significant niche in the habits of online content consumers, as evidenced by trends in journalism and ebook publishing. In higher ed, there are opportunities … [Read more...] about Going Long: The Role of Longform Web Content
Empathy as Content Strategy
Thanks for reading this post. Are you at a computer? Maybe you're using an iPhone. If so, should I assume you're on the bus or walking down the street? Maybe you're not. Maybe you're just on your couch and too lazy to grab the laptop. How should I, as a content creator, anticipate and prepare for that? When thinking about what mobile means, web content expert Gerry McGovern … [Read more...] about Empathy as Content Strategy
Content Takeaways from HighEdWeb 2011
Last week, we traveled to Austin, TX, for HighEdWeb 2011, one of the most eagerly anticipated events on our calendar. We were excited to present on making quality content count with web analytics (Rick) and reinventing news on your university website (Georgy, who received a Red Stapler and Best of Conference honor for the session). While the content track was held on the … [Read more...] about Content Takeaways from HighEdWeb 2011