In higher ed, any content worth its salt is going to convey some sense of the life on campus, whether it's student experience and an active research community. And that sense of life often boils down to people and their stories. Who are the people—real people, mind you, not stock photos and composite sketches—who make our campuses come alive? We can tell these … [Read more...] about The People That You Meet Each Day
storytelling
Storytelling on Facebook
Yes, Facebook's rollout of Timeline for brand pages has gotten an incredible amount of ink. Err, pixels. Whatever. It's gotten a lot of attention. As challenging as it can be to figure out yet another Facebook change, Timeline does offer some compelling ways to use Facebook to tell our brand story. By emphasizing an organization's history, Timeline allows us to demonstrate … [Read more...] about Storytelling on Facebook
Content Takeaways from SXSW 2012
I recently returned from the annual SXSW Interactive festival, which brought 25,000 nerds of various stripes to Austin, Texas, for a week of learning and networking (and breakfast tacos). There were several highlights, but two things pleased me in particular: the strength of the panels on content-related topics and the significant number of higher education professionals in … [Read more...] about Content Takeaways from SXSW 2012
Breaking News: Context Rules
I've written before about how the Associated Press crafted a digital strategy in 2008 to reflect the changing online news marketplace. Well, they're at it again. This time, as PR consultant, Lou Hoffman relates, they're mapping out how to achieve success beyond breaking news. A memo by senior managing editor Michael Oreskes outlines how the AP should embrace "journalism … [Read more...] about Breaking News: Context Rules
Web Content Insights Through ‘Understanding Comics’
I am not a comics nerd (I don’t think my Archie obsession as a kid holds muster), though I have befriended many — and married one. So while I’ve never sniffed at comics and graphic novels as child's play, I didn’t fully realize the complexity of the form until I picked up a copy of Scott McCloud’s seminal text, Understanding Comics, in which he explains many principles of … [Read more...] about Web Content Insights Through ‘Understanding Comics’