I've written before about how the Associated Press crafted a digital strategy in 2008 to reflect the changing online news marketplace. Well, they're at it again. This time, as PR consultant, Lou Hoffman relates, they're mapping out how to achieve success beyond breaking news. A memo by senior managing editor Michael Oreskes outlines how the AP should embrace "journalism … [Read more...] about Breaking News: Context Rules
On topic
Finding Focus, Making Progress
Close your eyes. Take a deep breath. Try to clear your mind of the 87 to-do list tasks competing for your attention. It's hard, isn't it? We don't have a lot of time, but we want to be content entrepreneurs, so we may reach too far, take on too much, adopt too early because we feel like we should. And that's when we reach the point of 87 voices screaming in our brain, each one … [Read more...] about Finding Focus, Making Progress
A Business Case for Higher Ed Content
Higher ed is often troubled by talk of business objectives when it comes to web content. How can we make a business case for content if we're not a business? But, it’s an important question to answer if you want to gain support for quality content and demonstrate value. Content strategist Colleen Jones tackled this topic in a recent blog post, offering advice on pairing … [Read more...] about A Business Case for Higher Ed Content
Empathy as Content Strategy
Thanks for reading this post. Are you at a computer? Maybe you're using an iPhone. If so, should I assume you're on the bus or walking down the street? Maybe you're not. Maybe you're just on your couch and too lazy to grab the laptop. How should I, as a content creator, anticipate and prepare for that? When thinking about what mobile means, web content expert Gerry McGovern … [Read more...] about Empathy as Content Strategy
Toward Future Friendly Content
The set of principles known as Future Friendly compels mobile web developers to 1) acknowledge and embrace unpredictability 2) think and behave in a future-friendly way and 3) help others do the same. Dave Olsen of West Virginia University took those principles and applied them to higher ed, painting a picture of the future-friendly campus. And several of these principles tie … [Read more...] about Toward Future Friendly Content