The simple secret to search engine optimization (SEO): focus on your users. In Google's latest attempt to improve search for web users, they have prioritized single-page versions of multi-page articles (if a single-page version of the article exists) in search results. This is a relatively minor tweak on Google's part, but it's a good reminder to create web content for people … [Read more...] about Google Says Users First With Lengthy Page Content
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Assessing the Value of HTML Meta Tags
Get excited! We’re talking HTML meta tags. Yes, today these annoying details we love to ignore are front and center. Metadata is not a sexy topic for most people, and HTML meta tags even less so. But they’re on our web content checklist — or they should be — so let’s have a plan. HTML meta tags are used to inform search engines about your webpage content. What is … [Read more...] about Assessing the Value of HTML Meta Tags
Elements of Editorial Style for the Web
Last week, while sitting at Starbucks, I overheard a guy tell his friend, "Making websites is so easy these days. You just buy a template and move text around." I joked with Georgy about asking the guy to do a Meet Content guest post on "Cut-and-Paste Content Strategy." Although most people don't describe the process as being that easy, many do have an … [Read more...] about Elements of Editorial Style for the Web
Editorial Style for Inline Links
The power of the web is its ability to connect, or link, people with ideas and information. Inline links — links within a body of text — enhance usability and comprehension by enabling readers to find valuable information, made relevant by the surrounding content. However, links are not made valuable by "click here." Without an editorial plan for using … [Read more...] about Editorial Style for Inline Links
Web Writing Guidelines for Content Contributors
As web professionals, we owe a lot to our content contributors. Your college website has tons of content, and no one person can do it all. The more you enable content contributors to write for your site (supported, of course, by a thorough editorial process), the closer you will be to your shared goal of creating great content. Here are some web writing guidelines to help make … [Read more...] about Web Writing Guidelines for Content Contributors