Search engines such as Google are one of the primary ways people find our websites and the content they seek. As such, it's very important to be mindful of search engine optimization (SEO) best practices so that we enable search engines — and the people using them — to find and discover our web content. People often consider SEO to be a content editing task — something you … [Read more...] about SEO Copywriting for Content Contributors
Thinking Strategically About Facebook Content
Last week, higher ed new media communication specialist Alaina Wiens wrote about how recent changes to the Facebook Newsfeed are affecting user engagement. As Facebook tightens their grip on the algorithm that prioritizes when and where posts are seen, social media content creators are scrambling to figure out the requirements for successful Facebook engagement. Wiens reminds … [Read more...] about Thinking Strategically About Facebook Content
Perception Measures and Content ROI
On the topic of content measurement and ROI, we typically think web analytics and business-driven analysis. But how do we measure the impact of our content on our users? Content strategist Daniel Eizans calls these "perception measures". This type of qualitative analysis is important if we aim to understand how and in what context our content best meets users' needs. … [Read more...] about Perception Measures and Content ROI
Web Governance and Ownership
In a post this week, Jonathan Kahn, a strong advocate of content strategy and web governance, reminds us that the culture shift to a web-centric mindset for publishing and communication is still incomplete. As I described in my recent post about selling content strategy, we need to help stakeholders make this shift in thinking. Web governance is a responsibility that needs … [Read more...] about Web Governance and Ownership
The Fallacy of User-Centered Content
On Meet Content, we talk a lot about the importance of users’ needs. Last week Georgy discussed content as customer service, highlighting the need for our content to be helpful to users. Indeed, content is customer service! For web writing and content creation, I consider this the number one guideline: keep your audience in mind. What are their needs? Why are they visiting … [Read more...] about The Fallacy of User-Centered Content