• Skip to main content
  • Skip to secondary menu
  • Skip to footer
  • Hire Us
  • Meet Us
  • Contact Us
  • Subscribe

Meet Content

Empowering higher education to create and sustain web content that works

  • Blog
  • Library
  • Showcase
  • Analysis
  • Branding
  • Communications
  • Creation
  • Governance
  • Strategy
  • Usability

Prioritize: Less Content, More Action

By Rick Allen on September 16, 2011

This week, Tim Nekritz, director of web communication and associate director of public affairs at SUNY Oswego, discussed the need for less talk and more action with web content.

In the process of revising the SUNY Oswego Admissions page, he pared down the existing content. He focused only on essential admissions information and included a compelling video describing the SUNY Oswego experience.

Nekritz’s revisions are a good example of prioritizing web content. What is most important for Admissions to convey and what do visitors most want to know?

As Mary Beth Kurilko, one of the brighter minds in web writing, likes to say: If the opposite is ridiculous, why write it? Do any of our competitor schools NOT have outstanding professors, a range of academic programs and a desire to help students succeed? So perhaps this writing has always been cliche.

Source: admissions page makeover: less talk, more action. by Tim Nekritz, Sept. 14, 2011.

Filed Under: Archive, On topic Tagged With: audience

Don't miss a thing. Subscribe!

About Rick Allen

Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Rick Allen

Meet Content Owner and Co-Founder. Likes em dashes and strong coffee.

If you dig useful, usable content, hit him up!

Recent Posts

  • Navigating Business School Websites
  • The Rebirth of Email Newsletters
  • Content Strategy Glossary of Terms

Looking for something?

© 2023 Meet Content LLC. Designed by EPUBLISH MEDIA, INC.