Nobody likes clutter. It's overwhelming, distracting, and a chore to clean up. No, I'm not talking about your office space — I'm talking about your website. All the clutter people have to sift through to find the information they're looking for. Web professionals often see "clutter" as a design problem, but as usability evangelist Jared Spool notes, "It’s not … [Read more...] about Quality Content Kills Clutter
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Thinking Strategically About Facebook Content
Last week, higher ed new media communication specialist Alaina Wiens wrote about how recent changes to the Facebook Newsfeed are affecting user engagement. As Facebook tightens their grip on the algorithm that prioritizes when and where posts are seen, social media content creators are scrambling to figure out the requirements for successful Facebook engagement. Wiens reminds … [Read more...] about Thinking Strategically About Facebook Content
Perception Measures and Content ROI
On the topic of content measurement and ROI, we typically think web analytics and business-driven analysis. But how do we measure the impact of our content on our users? Content strategist Daniel Eizans calls these "perception measures". This type of qualitative analysis is important if we aim to understand how and in what context our content best meets users' needs. … [Read more...] about Perception Measures and Content ROI
The Fallacy of User-Centered Content
On Meet Content, we talk a lot about the importance of users’ needs. Last week Georgy discussed content as customer service, highlighting the need for our content to be helpful to users. Indeed, content is customer service! For web writing and content creation, I consider this the number one guideline: keep your audience in mind. What are their needs? Why are they visiting … [Read more...] about The Fallacy of User-Centered Content
Google Says Users First With Lengthy Page Content
The simple secret to search engine optimization (SEO): focus on your users. In Google's latest attempt to improve search for web users, they have prioritized single-page versions of multi-page articles (if a single-page version of the article exists) in search results. This is a relatively minor tweak on Google's part, but it's a good reminder to create web content for people … [Read more...] about Google Says Users First With Lengthy Page Content