Content strategy depends on strong stakeholder relationships. You need stakeholders not only to help inform your content strategy but also to help implement and maintain it. Without involving stakeholders in the planning process and prioritizing their needs, competing objectives will compromise success. Meghan Casey of Brain Traffic offers great tips for gaining stakeholder … [Read more...] about Stakeholder Support Is Key for Content Strategy Success
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What’s the Right Content for the Job?
"We should do a video." "We need more photos with this article." "The site is sparse; we should add a few more pages." How many times have we heard such suggestions? Well-meaning, surely, but not necessarily in the best interest of our goals or our users' needs. If you think about it, it's kind of like saying, "We need more hamburgers" without considering whether our audience … [Read more...] about What’s the Right Content for the Job?
Themes From #meetcontent: Relationship Management and Content Strategy
Last Tuesday night, just over a month after we brought Meet Content to life, we brought Meet Content to IRL with our launch event, a panel entitled “Creating and Sustaining Higher Ed Web Content.” And the #meetcontent hashtag was hopping! Our outstanding panelists -- Boston University’s Nathaniel Boyle, Emerson College’s Mike Petroff, Tufts University’s Samantha Snitow and … [Read more...] about Themes From #meetcontent: Relationship Management and Content Strategy
How to Hire Your Content All-Star
Are the budget purse strings loosening at your institution? Have you lobbied to get some of those newly available dollars thrown in the direction of improving content on your university’s website? Yes? Excellent! Now, who to hire? This decision is made more challenging by the always-evolving nature of the web and the many hats we in the content world are often forced (or … [Read more...] about How to Hire Your Content All-Star
Campaign or Commitment: What’s Your Content Culture?
Are you one of those people who only cleans the house when you’re expecting company? No? Am I the only one? Well, similarly, for some organizations, content is something that only gets significant attention during a major campaign. In higher ed, this may take the shape of the resources poured into a viewbook that is expected to hold up for multiple years, or a website for a … [Read more...] about Campaign or Commitment: What’s Your Content Culture?