You’ve done it! You’ve captured the intricacies and practical applications of Professor Mumblemore’s groundbreaking work on glottochronology (or electrophysiology, or perhaps paleoentomology) in crisp, engaging, easy to comprehend prose (or a minute-thirty of video, if you prefer). Good work! All that’s left is to get his A-OK and we can get this puppy published. Wait… … [Read more...] about Managing Content Workflow for Faculty
relationship management
Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy
While at Confab 2012, we sat down with renowned content strategists Margot Bloomstein and Colleen Jones, both of whom have done a significant amount of work with higher education, for a wide-ranging discussion about how the discipline applies in our field. Bloomstein is principal at Appropriate, Inc., and author of Content Strategy at Work. Jones is principal at Content … [Read more...] about Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy
Of Content and Code
I am a big fan of imploring content folks to walk across the office and get to know their web developers. The more we understand the complementary disciplines in our field and seek out smart partnerships, the better off our web experiences (and our users) will be. (Our post last year about the relationship between content strategy and web development got at some of these … [Read more...] about Of Content and Code
Selling Content Strategy: A Continuous Process
One of the top questions new content strategy practitioners have — as I did when first introduced to the discipline — is how do you sell it? How do you make the case for content strategy and convince web stakeholders that their content needs a better plan (assuming a plan currently exists — eek!)? It’s easy to get discouraged. Have you ever had an experience like the … [Read more...] about Selling Content Strategy: A Continuous Process
Stakeholder Support Is Key for Content Strategy Success
Content strategy depends on strong stakeholder relationships. You need stakeholders not only to help inform your content strategy but also to help implement and maintain it. Without involving stakeholders in the planning process and prioritizing their needs, competing objectives will compromise success. Meghan Casey of Brain Traffic offers great tips for gaining stakeholder … [Read more...] about Stakeholder Support Is Key for Content Strategy Success