It’s that time of year when flat hats and long robes are the height of fashion. That’s right, commencement is just around the corner. If you’re like me and coming up on your seventh straight commencement, it can be tempting to fall back on the conventional, tried-and-true approach. But this year, why not try something new? After all, commencement is a milestone that engages … [Read more...] about Refresh Your Commencement Coverage with Compelling Content
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Making Friends with the Backend
You know who is one of your most valuable partners in content development? Your web developer. I'm a big believer in integrated teams, and the closer you can work with the web developer to understand the goals of your content initiatives, the more he or she can bake the structure and coding into your content that supports those goals. Content strategist Rachel Lovinger, who … [Read more...] about Making Friends with the Backend
Web Writing Guidelines for Content Contributors
As web professionals, we owe a lot to our content contributors. Your college website has tons of content, and no one person can do it all. The more you enable content contributors to write for your site (supported, of course, by a thorough editorial process), the closer you will be to your shared goal of creating great content. Here are some web writing guidelines to help make … [Read more...] about Web Writing Guidelines for Content Contributors
Defining Authentic Content
"Be authentic" is popular advice for using social media. But this attribute is not only applicable to social media content. All web content needs authenticity. So what does that mean? How does that requirement fit within a content strategy? How do you plan for authenticity? In a video interview with host Erik Michielsen of Capture Your Flag, Simon Sinek provides … [Read more...] about Defining Authentic Content
Talk About the Passion
While user-generated content is not a magic bullet for an effective content strategy, it is pretty nice to have in the arsenal. But what actually makes user-generated content work? As content marketing expert Joe Pulizzi explains, using LEGO as an example, the most fundamental building block for successful user-generated content is passion—when people love you so … [Read more...] about Talk About the Passion