In Monday's post, Georgy talked about transmedia storytelling in higher ed—using multiple content delivery methods to support your institution's story. This topic opens the door to a discussion on how you plan for content delivery and consumption that are contextually relevant for your audiences. With all the content delivery methods at our disposal, how do we know what … [Read more...] about Planning for Content Delivery, Consumption and Context
Archive
Don’t Serve Web Users, Partner With Them
On Seth Godin’s blog, he relates aligning your brand with customers to relationship building. Indeed, this partnership is the foundation of effective web content. Only when your content meets both your institution’s website goals and your users’ needs can it be called effective. This is a powerful mindset: Partnering with your users is more valuable than serving them because … [Read more...] about Don’t Serve Web Users, Partner With Them
Transmedia Storytelling in Higher Ed
One of my favorite TV shows is "Mad Men." (What can I say, I’m a sucker for men with fedoras.) However, some of my favorite parts of the series never happen on television. Case in point? The “Mad Men Yourself” avatar creator, the characters’ Twitter accounts, the Sterling Cooper Draper Pryce job interview game, the “Fashion File” blog posts that reveal new details about the … [Read more...] about Transmedia Storytelling in Higher Ed
Campaign or Commitment: What’s Your Content Culture?
Are you one of those people who only cleans the house when you’re expecting company? No? Am I the only one? Well, similarly, for some organizations, content is something that only gets significant attention during a major campaign. In higher ed, this may take the shape of the resources poured into a viewbook that is expected to hold up for multiple years, or a website for a … [Read more...] about Campaign or Commitment: What’s Your Content Culture?
Relinquishing Control of Content Delivery and Context
In the latest issue of A List Apart, Cameron Koczon writes about the state of "orbital content"—where "individual users are the gravitational center and content floats in orbit around them." Users have tremendous control over how they consume content. Applications like Instapaper push the boundaries established by RSS and Google Alerts because they can … [Read more...] about Relinquishing Control of Content Delivery and Context