Last week Meet Content attended Confab: The Content Strategy Conference. We joined web content professionals from around the world to talk content and eat cake. (Seriously, our host Brain Traffic was not kidding when they said the days of content and cake were coming — the subsequent sugar highs were not just metaphorical.) To our delight, higher ed was well … [Read more...] about Higher Ed Takeaways From Confab 2011: The Content Strategy Conference
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A Multidisciplinary Mindset
This week, Georgy and I attended Confab 2011: The Content Strategy Conference. For content-lovers like us, it was heaven. Two days, four tracks, all content. However, it wasn't just the shared ideas that made it great — it was the many unique perspectives challenging the way that we work and think about content strategy. One of the themes of the conference was working … [Read more...] about A Multidisciplinary Mindset
Themes From #meetcontent: Great Content Through Branding
In Monday’s post, Georgy talked about the theme of relationship management and content strategy from our panel discussion last week: Creating and Sustaining Higher Ed Web Content That Works. Another theme that emerged from our discussion was the role branding plays in effective higher ed content with relation to identity, delivery, relevance and community. Branding and … [Read more...] about Themes From #meetcontent: Great Content Through Branding
Success with Student-Generated Content
Student-generated content sounds like a great idea–it’ll be authentic, passionate and uniquely voiced. However, making it happen—and happen well—is easier said than done. Communications consultant Liz Allen recently kicked off a series of blog posts on how to integrate student-generated content into our web communications, particularly social media. In her most recent post, … [Read more...] about Success with Student-Generated Content
Themes From #meetcontent: Relationship Management and Content Strategy
Last Tuesday night, just over a month after we brought Meet Content to life, we brought Meet Content to IRL with our launch event, a panel entitled “Creating and Sustaining Higher Ed Web Content.” And the #meetcontent hashtag was hopping! Our outstanding panelists -- Boston University’s Nathaniel Boyle, Emerson College’s Mike Petroff, Tufts University’s Samantha Snitow and … [Read more...] about Themes From #meetcontent: Relationship Management and Content Strategy