One of my favorite projects when working at Tufts University was leading the creation of our social media hub, a custom-built page which hosted feeds from all of our social media accounts and served as an at-a-glance destination for campus social chatter. I was (and still am) extremely proud of what we built. But that was back in 2010. Now, four years later, these types of … [Read more...] about Reconsidering the Social Media Hub
Archive
Introducing Your Content: Page Titles and Headings
Last week, Georgy talked about the importance of headlines for introducing stories and enticing readers. But how do these lessons learned for headlines in news and featured content translate to other forms of content — such as admissions and academic webpages? Page titles and headings also play an important role for all content on our websites. Readers rely on page titles and … [Read more...] about Introducing Your Content: Page Titles and Headings
We Blog About Headlines. What Comes Next Will Amaze You
My first job out of college was working for the Boston Globe’s website, which afforded me the opportunity to write a lot of headlines. Perhaps the best (or worst) headline I ever wrote, after a Boston Celtics victory, was “Pierce nets 40 as Celtics pierce Nets.” Clever, eh? “Clever” could be an apt description for many headlines you read. The goal of the headline is to tell … [Read more...] about We Blog About Headlines. What Comes Next Will Amaze You
Content Strategy as Problem Solving
How many times has someone come to you and asked, “Can you make me a video?” or “Can you help me create this email newsletter?” or “We need a website, can you do this?” What do these requests have in common? In each instance, the requestor is leading with the solution, rather than articulating the problem. You might ask, why a video? What are you trying to communicate, … [Read more...] about Content Strategy as Problem Solving
Make Change: Host Your Own Content Strategy Conference
The following guest post was written by Laura D'Amelio, senior content developer for the Division of Students at York University, in Toronto, Canada Do you ever listen in to someone else’s conversation at lunch or while in line to grab a coffee on campus? Maybe you’ve heard the phrases “do more with less” and “wear multiple hats” often, like I do. My job hasn’t been so … [Read more...] about Make Change: Host Your Own Content Strategy Conference