Measurement plans often focus on the website, including content and design. Seems logical at first, except your website is only part of the measurement equation. The other parts consist of your business goals and users’ needs. As those elements change, so does the effectiveness of your web content and design. Louis Rosenfeld, coauthor of Information Architecture for the … [Read more...] about Prioritize User Goals, Again
Editorial Style for Inline Links
The power of the web is its ability to connect, or link, people with ideas and information. Inline links — links within a body of text — enhance usability and comprehension by enabling readers to find valuable information, made relevant by the surrounding content. However, links are not made valuable by "click here." Without an editorial plan for using … [Read more...] about Editorial Style for Inline Links
Stakeholder Support Is Key for Content Strategy Success
Content strategy depends on strong stakeholder relationships. You need stakeholders not only to help inform your content strategy but also to help implement and maintain it. Without involving stakeholders in the planning process and prioritizing their needs, competing objectives will compromise success. Meghan Casey of Brain Traffic offers great tips for gaining stakeholder … [Read more...] about Stakeholder Support Is Key for Content Strategy Success
The Bounce Rate Myth
For advanced web analytics users, bounce rate is quite possibly the most popular stand-alone metric — analytics evangelist Avinash Kaushik suggests it’s the sexiest web metric ever. It's certainly at the top of my list. Google defines bounce rate as "the percentage of single-page visits or visits in which the person left your site from the entrance (landing) … [Read more...] about The Bounce Rate Myth
User Feedback, Where? Right There!
Understanding our users’ needs and evaluating the efficacy of our web content is an ongoing challenge. But sometimes the most relevant, valuable insights are right in front of us. In her post, "Revisiting the cliché, 'the customer is always right,'" Tara DeMarco reminds us to make use of everyday user feedback. Just like customers, our web users are always … [Read more...] about User Feedback, Where? Right There!