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Home > Archives for structured content

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Navigating Business School Websites

By Rick Allen on April 20, 2017

The best website navigation systems appear so straightforward that you don't think twice about how to use them. Like using a door handle to open a door. But often behind this simplicity is a complex information architecture. Navigation menus reflect this structure and communicate to our visitors how content is organized and prioritized. Beyond helping web visitors … [Read more...] about Navigating Business School Websites

Considerations for Special Higher Ed Content Types

By Georgy Cohen on August 24, 2015

Toy cars

We know many of the ways that higher ed communications is unique in practice from other industries—the quirks of the academic calendar, the diverse range of audiences, the intense politics, working under a knowledge-centric mission, and so on. But another way in which higher ed stands out are the content types that only we get to wrangle—catalogs, handbooks, policies, … [Read more...] about Considerations for Special Higher Ed Content Types

Optimizing Your Content for the Social Feed

By Guest author on January 5, 2015

Facebook, on a mobile phone

The following guest post was written by Mike Petroff, digital content strategist, Harvard University. Content strategy typically starts with planning for and managing content on your own website. Words, images, videos, and other elements all fit within your carefully constructed design. But, what happens when people discover your content in spaces like Facebook and … [Read more...] about Optimizing Your Content for the Social Feed

We Blog About Headlines. What Comes Next Will Amaze You

By Georgy Cohen on January 21, 2014

Dewey Defeats Truman headline

My first job out of college was working for the Boston Globe’s website, which afforded me the opportunity to write a lot of headlines. Perhaps the best (or worst) headline I ever wrote, after a Boston Celtics victory, was “Pierce nets 40 as Celtics pierce Nets.” Clever, eh? “Clever” could be an apt description for many headlines you read. The goal of the headline is to tell … [Read more...] about We Blog About Headlines. What Comes Next Will Amaze You

Clarity and Readability Checklist for Content Creators

By Rick Allen on September 24, 2013

Clear, readable content

Last week, Georgy talked about respecting our audiences with readable content, including options for testing readability. Wikipedia describes readability as "the ease in which text can be read and understood." In other words, do people get what you're saying? The definition of readability is straightforward enough, but how do you plan for clarity and readability? In … [Read more...] about Clarity and Readability Checklist for Content Creators

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Rick Allen

Meet Content Owner and Co-Founder. Likes em dashes and strong coffee.

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